Wednesday, 14 April 2010


In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our music video we chose the Indie genre. The codes and conventions within a music video of the 'Indie' genre consists of a band, and a basic storyline to fit the lyrics.
The band is a key element of the conventions within this genre, as most if not all Indie bands are more than two people.
Our band follows this as FUDGE consists four members.
Our band, also follows the conventions of the Indie stereotype; skinny jeans, long hair etc.
Our video does not tend to challenege the conventions of the genre .

How effective is the combination of your main product and ancillary texts?
The combination of the music video and the digipacks is very effective because in the music video there is footage of two of the members 'having a laugh' and mucking about this is also shown on the CD cover as it is of them pulling funny faces in the a photo booth. In The music video it also has shots of the whole band in a bedroom, in the CD pack there will be a picture of them as a band. The pictures will reflect their personality as individuals and as a band. teh album cover is a great way for the audience to get to know tha band as well.

What have you learned from your audience feedback?
I have learned that less is sometimes better. Our music video is very simple and when we showed it to our film studies class they loved the simplicity of it as it gives them the chance to really watch and understand it more. The band members are young aswell so they felt like they were relating more with them, whilst they were sitting in the pub and laughing with eachother. they also seemed to want to see more footage of the band together and of them singing so we made sure we put that in there to.

How did you use new media technologies in the construction and research, planning and evaluation stages?
We used final cut pro and imovie with the construction part of our project. We used imovie when we first started the development section of it. We did put it on final cut pro but it didnt offer anything we wanted to put it in our video so we decided to move it back onto imovie to keep the simplicity. We also think thought that imovie suited the theme of the music video. whilst using imovie we experimented with the lighting, the sound and also played around with different effects. we also had to use itunes to find our song and the right version of it. I also used photoshop to make my digipack.

Wednesday, 24 March 2010


The music video is now done!!!
We have finally finished the music video, which is a total relief.
I think it confides to the codes and conventions of a Indie music video, it is very simple so i think that might hold us back grade wise as we haven't used fancy effects to make it extravagant. It is now time to start to re-do my digi-pack.

Monday, 15 March 2010

Action Plan for the next three weeks

Week 1. Finish off the editing

Week 2. Re-do my Digi-Pack

Week 3. Do the poster

I have decide to spend a week on each one just so that im spending enough time on each one, which means that they will be done quicker. My digi-pack is what i keep getting stuck on as I dont really have any ideas of what I want to do for it. I want to carry on the theme of simplicity but its just what to put on it. hmmmmmmm...

Friday, 5 March 2010

We have added in some more clips to the music video as there were a few gaps. There are still a couple more gaps to fill but we cant decide on what to put there. We have looked through the footage we have left and it just seems that the rest doesn't fit in so we are going to have to move things around abit and see if we can fill the gaps up lke that and put some more footage in, even if it means shooting some more of it.

Saturday, 20 February 2010

The first cd cover

This is my C.D cover but as you can see it is not yet done and there are a few mistakes on it, there is a picture of another band on there and i have put Mystery jets on there and not Fudge. This is just the first copy of it.

Wednesday, 17 February 2010

A decision...simplicity is Key!!!!

We have to decided not to put our music video on Final Cut Pro as we wanted a simplier feel to it and Final Cut wasn't needed for that. This means that we will have it done much sooner as we wont have to spend time uploading it on there and then playing around with it as the people in our 1st crit lesson thought it was much better and more effective making simplistic. I think it conveys the code and conventions of the Indie genre being simple.

Monday, 15 February 2010

1st Crit lesson..

After showing our music video in a crit lesson, everyone said they loved the simplicity of it and that if we put split screens in it would ruin the style of it. When we done this there were still some gaps that needed filling so it was interesting to see what they thought we should put there. Some people also said that what made it so effective is the fact that it confides to all of the code and conventions of an indie music video. They also liked the narrative of it as they never thought thats what we would have done. We got comments on the actors and how it seemed so relaxed which made it lookmore realistic.

We came away from that crit lesson happy with the feedback we had recieved and had more ideas of what we could put in the gaps we had left over. we was glad that our audience got it and felt that they could relate to it more.