Evaluation...

In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our music video we chose the Indie genre. The codes and conventions within a music video of the 'Indie' genre consists of a band, and a basic storyline to fit the lyrics.
The band is a key element of the conventions within this genre, as most if not all Indie bands are more than two people.
Our band follows this as FUDGE consists four members.
Our band, also follows the conventions of the Indie stereotype; skinny jeans, long hair etc.
Our video does not tend to challenege the conventions of the genre .



How effective is the combination of your main product and ancillary texts?
The combination of the music video and the digipacks is very effective because in the music video there is footage of two of the members 'having a laugh' and mucking about this is also shown on the CD cover as it is of them pulling funny faces in the a photo booth. In The music video it also has shots of the whole band in a bedroom, in the CD pack there will be a picture of them as a band. The pictures will reflect their personality as individuals and as a band. teh album cover is a great way for the audience to get to know tha band as well.



What have you learned from your audience feedback?
I have learned that less is sometimes better. Our music video is very simple and when we showed it to our film studies class they loved the simplicity of it as it gives them the chance to really watch and understand it more. The band members are young aswell so they felt like they were relating more with them, whilst they were sitting in the pub and laughing with eachother. they also seemed to want to see more footage of the band together and of them singing so we made sure we put that in there to.


How did you use new media technologies in the construction and research, planning and evaluation stages?
We used final cut pro and imovie with the construction part of our project. We used imovie when we first started the development section of it. We did put it on final cut pro but it didnt offer anything we wanted to put it in our video so we decided to move it back onto imovie to keep the simplicity. We also think thought that imovie suited the theme of the music video. whilst using imovie we experimented with the lighting, the sound and also played around with different effects. we also had to use itunes to find our song and the right version of it. I also used photoshop to make my digipack.